Many months of development. Who knows how many meetings. Strategies, prototypes, revisions. Thousands, if not millions of dollars spent.

As the In-Store Marketing Institute so clearly puts it, brands live and die at retail. Approximately 70% of retail purchases are made on impulse.

According to A. G. Lafley, CEO of Procter & Gamble, that first moment of truth is in the store, and depends heavily on the effectiveness of POP displays.

The moment of truth is only about three seconds.

In an effort to expand the scope of our product and service offering, Bay Cities provides design and manufacturing coordination of vacuum form displays.

• Dynamic shapes
• Pearl & metallic finishes
• Foil stamping
• Custom pack-out & fulfillment

The many efforts that go into developing, manufacturing, advertising and distributing a product all but go to waste if the consumer is not compelled to pick it up and buy it.

Bay Cities works to ensure that every moment of truth counts.